by Tracey Smith, CMP, CMM
• New approach to education
Our annual conference, SPINCon, brings 200 or more of our members together to celebrate what we do and to learn new things. SPIN: Senior Planners Industry Network is well known for trying different tactics, whether it’s networking name badges, a virtual hosted buyer program before the conference, or what is now our annual Pajama Bingo after-party with totally goofy prizes.
Like many associations, we’ve done the standard call for speakers, although we tend to stick with our own members in many cases. This method is okay, but the speakers are the ones telling us what we need in education, not the members. So, when an article appeared in another industry magazine this spring, we took note and changed how we curate our conference education.