Scott Stratten's 10 Tips for "Un-Marketing"
By Mitra Sorrells
Everything is the brand of an event. That was the message from Scott Stratten to attendees at the Professional Convention Management Association's Convening Leaders conference, which opened Monday at McCormick Place in Chicago. Stratten is the president of Un-Marketing and author of the book UnSelling: The New Customer Experience. He spends most of his time speaking at events for companies such as Pepsi, Adobe, Red Cross, and Deloitte on the topics of relationship marketing and viral and social media. Here are some of the ideas he shared on how to create and engage loyal fans for events.
Read the full story at bizbash.com.
Choosing the Right Speaker for Your Event
You chose the venue months ago, you met with the caterer to select wonderful meals, and you created gift bags full of items perfect for your attendees. But you still have questions about the speakers….Will they be compelling? Will they challenge the audience in memorable and actionable ways?
Speakers are one aspect that can make or break an event. A captivating speaker creates an event takeaway that can’t be memorialized through a physical object, but attendees will remember the speaker’s style and delivery; the information, advice, and tips presented; and the impact of that new knowledge.
To create a lasting impression for event attendees, here are five tips to choose the perfect speaker for your event.
Knowing and understanding the audience is the first step in choosing the perfect speaker. Start by determining why your audience is coming to your meeting and what they expect to learn to help steer you in the right direction.
Some audiences and events are suited for a straight-forward talk on a new practice or study. Others care more about audience interaction and want to feel like the speaker is talking directly to them. For example:
Engagement, personality, and relevance are important characteristics of any event speaker. Do research and look for reviews to ensure your speaker works well with venues and meeting planners. Watch videos or attend their next speaking engagement to see how they interact and engage with a live audience.
Visit their social media profiles and see how they interact with attendees during and after the event. Are they tweeting thank you’s? Do they post about upcoming events? Their social media presence can help amplify your event in the social space. An engaging speaker on social media can keep the excitement of your event going long after the event ends.
Often, the best speakers get booked early. Book your speaker at least three months in advance of your event. Not only do speakers need to secure the date and arrange travel, they need to prepare their presentation. Booking the speaker early allows you to use their participation as a selling point during the event promotion and registration. By booking their services early, you are also giving the speaker time to prepare, which shows that you respect their time and talent.
Communication is key. When working with vendors, speakers, and entertainment, communication is extremely important to develop a cohesive event plan. Be specific with your speaker; give them exact times, locations, and expectations. Share your audience demographics and event objectives so they can plan a suitable presentation. Don’t hesitate to share your expectations of their involvement in the event.
Build the relationship for future opportunities. Share any feedback received from attendees with the speaker and offer attendee reviews they can use in their own promotion. Event speakers will appreciate your support and be willing to speak at another event. Plus, they will share their experience with other speakers, giving you an edge to get the best speakers at your next event.
Choosing the right speaker for an event takes time, patience, and relationship building. Create a great experience for your meeting attendees by choosing the right speaker to fulfill their needs and make it an event to remember.
View these tips in our infographic “5 Steps to Getting the Perfect Speaker”
Courtesy of Q Center, the largest conference facilities in the Midwest located in St. Charles, IL.
5 Ways to Create Fresh Perspectives at Your Next Event
This is a sponsored Event Manager Blog post by Q Center. More information about Event Manager Blog’s sponsored posts.
Meeting planners and event managers know the drill – jam-packed event schedules, multiple-day conferences, and lots of sitting for attendees. We see our clients and guests struggle with it every day. As an event planner, how do you keep your audience engaged and active during long conferences and meetings? Here are a few ideas we’ve gathered from observing our clients in action.
Read more from Q Center at Event Manager Blog.
See Guests Dine at an Oversize Artist's Palette
www.bizbash.com By Jenny Berg
Guests dined at a table shaped like an artist's palette—complete with a giant prop paintbrush and flowers as paint—at Habitat for Humanity's "Blueprint" benefit in Florida.
ORLANDO On March 15, Habitat for Humanity hosted its “Blueprint” benefit at the Hilton St. Petersburg Bayfront Hotel in Florida. The event had an “Artscape” theme, and guests ate in dining room vignettes created by interior designers, event producers, and boutique owners. One vignette, designed by a local home furnishings store Zazoo'd, was particularly demonstrative in playing up the arty theme. The table itself was shaped like an artist's palette, and roses were arranged to look like globules of paint. A giant prop paintbrush, also made of flowers, topped the table. The event was produced by Laura Fage of Laura Fage Signature Events and Design.
5 Ways to Help a Speaker Deliver a Successful Presentation at Your Event
I spoke for the third time recently as part of an internal leadership development program for a client organization.
Across the three creating strategic impact workshops, the client has made significant changes to its multi-day program. The modifications have had ripple effects on the creating strategic impact workshop, including changes to its location, length, day of the week, time of day, and room size / configuration.
We’ve also changed the workshop’s content and format each time to dial in the content specifically for the attendees’ complex needs.
That’s a lot of change.
And, at least from my perspective – and from attendee feedback – this recent workshop was the most successful presentation so far.
5 Ways to Help a Speaker Deliver a Successful Presentation at Your EventA major part of the success is the internal event organizer’s ability, determination, and eagerness to improve the overall program for attendees. Those positive characteristics spill over into her willingness to create an environment where the speakers can help her be most successful in her objectives.
Her willingness to share information and actively work with us is wonderful and NOT something you always receive as a speaker.
She knows details in five areas that allow a speaker to deliver a successful presentation, all for the benefit of the attendees, by providing:
If you can’t address them now, it’s worth the time and effort to be ready to provide this information as you start recruiting a speaker you hope will deliver a successful presentation at your event. - Mike Brown
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