Helen Moon explores the emotions behind decision making in an article she wrote for Event Manager Blog.
Have you ever wondered what drives our decisions and why customers make the purchasing choices that they do? Here are four ways of understanding the emotions behind our decision making and how you can use this to drive your future event sales.
We may kid ourselves that we are more rational than we actually are, however as human beings we are both rational and emotional. Logic simply drives our thought, it’s our emotions that drive our actions, led by our desires and aspirations.
For more insights read more at EventMB.