by Greg Oates, Skift
As reported in Skift last month, the city of St. Louis is aggressively trying to reposition its destination brand image as a hub of Midwestern innovation and entrepreneurial spirit following widespread criticism of the city and its suburban areas because of violence and unrest in Ferguson.
The Murmuration Festival is a marquee manifestation of that process. The event also provides a perfect petri dish to examine the convergence of urban tourism development, economic development, conference user-experience design, and the evolution of startup communities in urban centers to help attract large convention business.
Read more about the Murmuration Festival at Skift.