by Mitch Cooper and authored by Terence Donnelly, Vice President of Sales
At IMEX America 2016 in Las Vegas, I had the privilege of leading an interactive session titled Behavioral Data: The New Trade Show Currency.
These discussion-driven sessions with trade show strategists are priceless, as participants share stories and ideas they’re exploring with one another. Most who attended this session had tested several data collection methods, but the results’ mileage varied.
But the most valuable, yet elusive, data point continued to be behavioral data: knowing what individual guests actually DO once they arrive at our events.
Read more at Experient Inc.