• Growing with convention growth
If your event has been successful, you are likely looking to grow it. The increase of attendance and revenue, likely also means growing sponsorships and your volunteer base… and potentially moving to a larger venue all together. This is the case for SiouxperCon.
As you may remember from Part 1, the first year the event entertained 1,500 guests with growth to 3,200 guests the following year. “This year we are anticipating 5,500 - 6,000 attendees to break even,” expressed Gerlach.