by Elizabeth Johnson
While planning an event in an industry, show organizers quickly learn the leading voices of that industry. These voices influence large communities and offer a type of credibility brands themselves cannot. As a result, marketers have quickly engaged in “influencer marketing campaigns.”
“Influencers are a class of individuals who naturally attract emulation by their behaviors, relationships or opinions,” said Tamar Beck, CEO of Gleanin, an influencer marketing platform.
Ed Several, senior vice president of Reed Exhibitions-Americas, defines event influencers as any attendee or exhibiting company that can move a market. He notes that they can be found at both B2B and B2C events.
Read more at Trade Show News Network.