Jenny Berg wrote a superb article about boosting corporate sponsorship on BIZBASH.
The Special Olympics of Illinois engaged eight new corporate sponsors for its annual Polar Plunge. Here's a look at how planners pulled it off.
“The Chicago Polar Plunge has become an iconic Chicago event with remarkable growth over the last two years, so we certainly did make sponsorship more of a priority than ever before,” says Katie Hardiman, senior development manager for Special Olympics Chicago. Here are Hardiman's tips for attracting corporate sponsors.
For her tips read more at BIZBASH.