As 2015 comes to a close, influencers in the MICE market should be identifying what trends they can capitalize on in 2016 to get ahead.
Elaine Macy, Executive Vice President of Global Group Sales for Preferred Hotels & Resorts, shares her top five predictions and trends to help planners better position themselves for their most successful year yet.
1. More Short-term Bookings
We live and work in an on-demand society, and this is no exception when it comes to event planning, with more expectations than ever for planners to pull together bigger and better programs with less and less lead time. While the solution to working more efficiently can often be found in technology, I encourage planners to go back to the basics if they want to get ahead. For example, dedicating time in the beginning of the year for relationship building with on-property partners will be very beneficial when you need their attention and help pulling last-minute details together for a client months later.