By Christy Lamagna, CMP, CMM, CTSM
- First steps to becoming a strategic planner
The difference in strategic planning and event planning is the industry’s backbone. Just like sponsorship dollars being the lifeblood of an events’ budget, strategy is the life-sustaining infrastructure upon which the industry’s future will be built. The only difference; our attention and abilities are the currency that will maintain and propel our industry’s future. It will be as robust as the energy we dedicate to it.