• Event apps continue to drive success
Mobile apps are all the rage, and one of the fastest growing areas of the events and meetings industry. This tool has the power to improve event management, deliver information and content, expand and foster networking, and capture data. And though many organizations have increased their digital budgets to include apps, there are still plenty who have not delved into this end of the proverbial technology pool.
CrowdCompass by Cvent and the Event Marketing Institute developed a study in 2015 to quantify how event producers were using and would like to use mobile app technologies and services, in The Momentum of Mobile Event Apps.