“Free” is a powerful word — especially for an event. But when an attendee hasn’t laid out cash for their ticket, their commitment is low — which means they might not bother showing up.
The no-show rate for a free event can be as high as 50%. On the other hand, the no-show rate for paid events can be as low as 10%.
Paid ticket holders show up, but that doesn’t mean you need to transition your historically free event to a fully paid one. Instead, you can offer a paid premium experience in addition to your free tickets.
Read more at Eventbrite.