Kelli White on EventMB has some tips for those that want to earn loyal event attendees.
Having attendees that you can always count on will lead to repeat success and help evangelize your brand.
Create an atmosphere that will foster new interest in those that know you but still make them feel comfortable.
Leaving the attendees wanting just a bit more from the event is never a bad move either because that will help ensure repeat customers.
Read More at Event Manager Blog