by Mitra Sorrells
On Thursday, April 6, event professionals around the world will commemorate the second Global Meetings Industry Day. More than 70 events are planned in nearly two dozen countries, with most taking place in the United States and Canada but others scheduled in faraway spots like Zambia, New Zealand, and Croatia. The global day of advocacy is spearheaded by Meetings Mean Business, a United States-based coalition with more than 50 members focused on showcasing the value of business meetings, trade shows, incentive travel, exhibitions, conferences, and conventions.
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