by Maria Kriva
Event professionals often struggle to find new and refreshing ways to revive the look and feel of their events and breathe new life into their tactics. With attendee satisfaction and retention being the main goals, finding the right formula to success is an ongoing challenge based on the nature of your event.
It is a fact that the value of creating returning attendees is extremely high. With options ranging from social media boosts and e-blasts to customised communication during and after the event, there are quite a few actions to consider for generating this type of added value.
Read more at MCI live.