by Rowland Stiteler
The idea that bestselling author and renowned speaker Frans Johansson will be presenting at the SITE + MPI Global Forum (Jan. 12-14 in Rome) is simple but profound. It’s a concept that goes back hundreds of years, yet is extremely relevant in today’s world as an approach to creating impactful innovations. It’s the concept that he explained and defined in his bestselling book The Medici Effect.
“The core of what I’m going to talk about is that we have the best chance to break new ground when we combine ideas from different fields, from different industries, from different cultures,” Johansson says. “The idea of combining a diversity of ideas and perspectives in the thought process is one that goes back centuries.”
But he feels it is more and more relevant as time goes by because he is seeing his audiences and the participants in his seminars being more receptive to the diversity concept than ever before.
Read more at MPIWEB.org