By Christy Lamagna, CMP, CMM, CTSM
- First steps to becoming a strategic planner
The difference in strategic planning and event planning is the industry’s backbone. Just like sponsorship dollars being the lifeblood of an events’ budget, strategy is the life-sustaining infrastructure upon which the industry’s future will be built. The only difference; our attention and abilities are the currency that will maintain and propel our industry’s future. It will be as robust as the energy we dedicate to it.
The first step in becoming a strategic planner is to learn these three key phrases which make up our mantra:
- Everything we do is goal based.
- Events must answer the critical question, ‘What’s in it for me?’ for the target audience.
- Events are not about us.
Want strategic approaches to a planner’s typical tasks? Watch for articles from Christy Lamagna in Midwest Meetings® magazine beginning with Strategic Sponsorships in the Spring 2016 issue released in March. Don't miss your copy, subscribe today.
Have a topic you want covered or a question you want answered? Email Christy at Christy.Lamagna@strategic.events.
When Christy joined the meetings industry 25 years ago, event planning was more of a concept than a recognized profession. In the ensuing two and a half decades, she proudly participated in its evolution. Christy has earned multiple certifications, writes thought-provoking articles and teaches strategic planning at the University level. Christy’s latest mission is to bring the industry and the talented professionals who share her passion for strategic planning the respect they deserve.