• Five ways to make walking part of the program
• Networking and sponsorship opportunities
Exercise is important to many attendees, however, busy schedules often reduce time and, sometimes, motivation for these same attendees to hit the fitness room. Exercise during events is important for keeping the blood flowing, which in turn boosts alertness. Providing early morning walking sessions to your conference schedule can help boost attendee attitude and concentration throughout the day.
1. A simple way to inspire attendees to get moving is to distribute walking/jogging maps starting and ending at their hotel venue. Provide a few options, longer and shorter paths, to give each attendee a route that fits their exercise level. Point out places of interest, such as coffee shops, shopping, and community art to spark interest.
3. Work with local restaurants to create a dine-around experience that has attendees walking to multiple dining locations. This is a great way to get people moving and talking.
4. Create a sponsorship opportunity by dedicating a day and time for a group walk/run. This doesn't need to be competitive or timed in any fashion, but a time for individuals to get together, enjoy a morning stroll, jog, or run with water and healthy snacks provided afterward. Like minded individuals will enjoy this bonus networking time.
5. If your group is competitive, a walking or step challenge may be a great opportunity to create some buzz. Attendees can utilize their own step tracker devices or smartphone apps to track steps, a great example is the Heka Walk app. If you don’t want to use an app to keep your competitors connected, create a hashtag specific to the challenge so participants can tweet images of their step counter. With the right engagement software, you could create a leaderboard to show real-time steps for your top 10 participants, to really ‘step up’ the competition.
With all these fun ideas, it is time for you to walk it out and find a route that works best to keep your group moving and meeting.