Downtown Milwaukee's InterContinental Hotel is being rebranded as an independent, arts-focused hotel.
The 221-room hotel, 139 E. Kilbourn Ave., is dropping the InterContinental brand, which it began using in 2007, operator Marcus Hotels & Resorts Inc. announced Tuesday.
Instead, it will be marketed as "a creatively bold independent arts hotel," according to the statement. The redesigned hotel will include curated exhibits, contemporary art installations and live performances.
Read more at Hotel Online News.