InterContinental® Milwaukee, which is owned and managed by Marcus® Hotels & Resorts, today announced a donation of more than $13,000 to ABCD: After Breast Cancer Diagnosis, the country’s leading organization that provides free, personalized information and one-to-one support to people affected by breast cancer—patients, families and friends.
Just in time for Breast Cancer Awareness Month, the donation is a result of InterContinental Milwaukee’s two Pink Rooms - two special guest rooms designed to build awareness, raise funds, offer support and foster hope for those fighting breast cancer. Over the past seven years, a portion of the proceeds from each stay in the rooms has been donated to ABCD. Each year the contribution has increased, due to the growing interest in the cause and the program.
The latest donation brings the total contribution to ABCD since the inception of the program to nearly $86,000. Since the Pink Rooms opened, more than 3,440 guests from 42 states and 12 different countries have stayed in the special guest rooms.
For more information, please visit: http://www.intercontinentalmilwaukee.com/pink-room/
About ABCD: After Breast Cancer Diagnosis
Founded in 1999 by Emmy award-winning journalist Melodie Wilson Oldenburg, ABCD: After Breast Cancer Diagnosis’ signature service is one-to-one peer mentoring - providing free, personalized one-to-one support to breast cancer patients, their families and friends. Mentor matches are personalized based on similar diagnoses, treatment plans and many life circumstances. With over 1,000 professionally trained and supported peer Mentors, ABCD is accessible from anywhere in the world by phone or internet. One-to-one support is available from diagnosis through treatment and anytime throughout the breast cancer journey. For more information, visit www.abcdbreastcancersupport.org, or find us on Facebook at ABCD: After Breast Cancer Diagnosis.
About the Pink Room
The initial idea for the Pink Room project came from three InterContinental Milwaukee employees’—who all share a personal connection with the disease—desire to support the fight against breast cancer. When guests of the Pink Room enter their room they’re greeted by an abundance of pink—from the comforter to the commissioned artwork. They’ll notice a laptop on the desk that opens up to the Pink Room blog, where they can read previous guests’ survival stories, learn about breast cancer events in the area and much more.
InterContinental Milwaukee’s guests have been inspired by design concept and stories left on the Pink Room blog since the hotel began taking reservations for the Pink Rooms. More information on the Pink Rooms can be found at pinkroomstories.com. Over the years, InterContinental Milwaukee’s Pink Room concept has won numerous awards, including a national ‘Stars of the Industry’ award from American Hotel & Lodging Association. The InterContinental Milwaukee is located at 139 E. Kilbourn Ave. in downtown Milwaukee. Find the hotel on Facebook (facebook.com/InterContinentalMilwaukee) or follow it on Twitter (@InterConMKE).
About Marcus Hotels & Resorts
Marcus Hotels & Resorts owns and/or manages 18 hotels, resorts and other properties in the U.S. A leader in the hospitality industry since 1962, Marcus Hotels & Resorts creates asset value for hotel owners through its expertise in management, development and product repositioning, including hotel food and beverage concepts developed by its Marcus Restaurant Group. The company’s distinctive portfolio includes city-center meeting hotels, upscale resorts, historic properties, and premium branded and independent first-class hotels. Marcus Hotels & Resorts is an approved operator for all major lodging brands. For more information, please visit: http://media.marcushotels.com and follow the company on Facebook and Twitter (@MarcusHotels).