By Alyssa Antcliffe, Principal at Antcliffes
The digital economy has been built on ratings and reviews to enable people to 'window shop' online. However, it only takes one disgruntled former client or customer to ruin a good reputation by posting a negative review, no matter how false or misleading that review might be, she said.
Antcliffe added that, usually, what is published online is not intended to be malicious, but is someone's honestly held opinion.
Read more at Hospitality Net.