The online casino industry has always been one to embrace change. Ever since the industry was founded on new technology, developers across the sector have been quick to jump on the latest innovations. In fact, many of the leading operators have used innovation as a marketing tool for the best part of a decade.
Take, for instance, live dealer casino games. When the idea of using RFID chips and webcams to create realistic games was still fresh, early adopters were able to offer consumers a unique, more immersive experience. As the technology has spread across the industry, the bigger brands have forged relationships with developers to launch their own branded tables and even studios. The result of these collaborations has been a surge in live gaming action and, for those that have invested heavily in it, some clever marketing opportunities.
Read more at Mobile Marketing Watch.