Sabre® speaks on Pokemon Go sweeping the world and how hotels can cater to 'potential guests' and create buzz around their property in an article on Hotel Online News.
The launch of Pokémon Go is a cultural moment anchored in nostalgia, bridging generations and bringing friends, families and strangers together to chase whimsical digital creatures anywhere and everywhere on the globe. As a brand, Pokémon is more than 20 years old, and is one of the world’s most successful video game-based media properties.
The Pokémon motto, “Gotta Catch ‘Em All,” has always encouraged players to scour virtual worlds for countless imaginary creatures. Tens of millions of members of Generation X and the Millennial Generation grew up playing Pokémon; their children continue to play newer iterations of the game.
Read more at Hotel Online.