by Liz Weiss
An enviable location, superlative amenities and genuine hospitality have long been the hallmark traits of time-tested customer loyalty. Yet today, more and more guests are seeking cultural immersion and lifestyle-focused services, prompting leading hotels to raise the bar with forward-thinking amenities that reflect their local culture, character and environment. While some leading hotel brands are luring guests with customized, tech-savvy apps, others are reinventing the guest experience with flexible, multipurpose spaces, hyperlocal experiences and unique design accents. To help you stay in the know on the latest developments in the hospitality industry, U.S. News got the inside scoop from hotel executives and experts. Here are a few trends to watch.