ROCK FALLS – The city’s top tourism official is getting the word out – eight of them, to be exact – that Rock Falls is more than just a peaceful place to party.
The Rock Falls Convention and Visitors Bureau is kicking off a new marketing campaign for the city, complete with a new slogan.
“Urban Crossroads – Where City Life and Nature Meet” will replace “Come for the Peace, Stay for the Party!”, which was introduced in January by Tim Wilson, former tourism director with the Rock Falls Convention and Visitors Bureau.
Wilson had announced his campaign while the city and CVB were in a court battle over tourism reserves from local hotel/motel tax revenue. The city decided not to renew the agreement that governed the CVB’s role as the city’s tourism arm, and the pact expired Sept. 30, 2014.