- 74 percent of meeting professionals expect overall business conditions to improve in the near future.
- Location-based functions (specifically, seamless check-in and facilitating attendee networking) are the top components that respondents plan to add to their apps next year.
- A greater percentage of respondents predict an increase in live attendance (60 percent) than virtual attendance (56 percent).
To view the full report, visit www.mpiweb.org/meetingsoutlook. A printed copy is included in the May 2015 issue of MPI’s award-winning magazine, The Meeting Professional®, as well.
Meetings Outlook is developed in partnership with VISIT DENVER, The Convention & Visitors Bureau, and is supported in partnership with the IMEX Group.
Meetings Outlook presents future industry trends and predictions from MPI members, including meeting professionals on MPI’s Business Research Panel. Every quarter, research firm Association Insights surveys the panel, asking a short series of quantitative questions related to the economy and a qualitative question regarding the individual’s professional outlook. Phone interviews are also conducted with randomly selected MPI members. The report provides a quarterly tracking of current business conditions and future outlooks.