For a public relations professional, what's better than getting a positive response from members of the media after sending them a pitch? Knowing how to appropriately communicate with the media through email is a skill of paramount importance in professional communications. When mastered, it leads to success for clients and helps foster relationships with influencers over time.
But there is no one-size-fits-all formula for effective email communication with the media. Every pitch is different and so is every journalist, and there is no exact science for timing your pitch to reach a receptive member of the media when he/she is in a good mood.
Read more at prnewsonline.com.