Madison, WI – Monona Terrace Community and Convention Center is pleased to announce that the results of the direct spending analysis of conferences and conventions held at Monona Terrace Community and Convention Center in 2011 were up by approximately 23.5% from 2010.  The total economic benefit is an estimated $46,515,496 to Madison, Dane County and the State of Wisconsin in 2011, up from $37,630,656 in 2010.
“We attribute this growth to hosting four more conventions in 2011 than 2010,” said Bill Zeinemann, Director of Marketing and Events at Monona Terrace.  “Several were larger scale events including Congress for the New Urbanism, National Wildlife Refuge Symposium, and WI Society for Human Resources Management.  These events with greater numbers of attendees using more hotel rooms deliver increased economic impact to our community.”
The analysis was conducted by Baker Tilly Virchow Krause, LLP using data primarily from a direct spending survey conducted in 2010-11 that asked recent conference and convention delegates and exhibitors to estimate their direct spending in a variety of categories.  Results from 1,541 surveys were tallied. 
Monona Terrace is located at One John Nolen Drive in Madison and is open from 8 a.m. to 5 p.m., with a guided daily tour at 1 p.m.  For additional information and hours, call (608) 261-4000, TTY (608) 261-4150 or visit mononaterrace.com.

Monona Terrace hosts approximately 650 events each year resulting in over $46 million in annual economic impact for the region.  In addition, the center produces and sponsors free or low cost community events that serve over 43,000 people each year. The Frank Lloyd Wright designed facility has a mission to be a high quality, customer focused convention and meeting facility that serves as a community gathering place, a tourism destination, and a catalyst for economic activity for the City of Madison, Dane County and the State of Wisconsin.