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Prepping Your Newsworthy Event for Media Coverage
Certain kinds of events will always be in the media spotlight. While this can be great PR for your organization or cause, having media on hand raises the bar of expectations, as well as the level of stress.
From charity balls to a 5K race, it’s important to be prepared for the media’s interest. Often you'll know ahead of time if the cameras are coming, but plan ahead of time and save yourself a headache later, just in case of a surprise.
Go ahead and notify local media outlets of the details of your event (i.e. time and place). This is one of the most helpful tips around for one major reason: You’re in control. If possible, send out a media release and be prepared to respond to questions. If you invite the media on your own terms, you automatically have an upper hand in ultimately determining what will make it to TV.
Tip: Industry and local bloggers shoud be treated as media too. They can generate a lot of buzz for your event to increase registrations, as well as provide coverage during the event. They're easier to invite too, simply reach out to possible bloggers and invite them by offering a press passes and exclusive access.
New Rivals Compete for Convention Business
CHEKITAN DEV, a professor at Cornell who specializes in the hotel industry, drove past a Marriott Courtyard near Los Angeles the other day and was surprised by a big banner out front that invited corporate event planners to call or stop in for more information about holding meetings there — for 10 to 30 people.
Two things struck him about this. One, the banner indicated just how competitive the $117 billion-a-year meetings and conventions business is becoming in the United States. And two, it shows just how local and fragmented segments of it are, even as the overall meetings business grows nationally and internationally.
During the recession, companies, professional organizations, universities and government entities all cut back on meetings spending, but for most, recovery has been slow but persistent. Yes, there were 4.9 million convention and meetings attendees among the 39.7 million visitors to Las Vegas, a convention giant, last year, while at the same time there were more and more smaller events held at a growing number of cities, hotels and other meetings centers.
The huge conventions and trade shows still rack up Super Bowl-level attendance in cities like Las Vegas (where the Consumer Electronics Association trade show alone draws more than 150,000 annually), Orlando, Chicago, Atlanta and others. But even in the city that claims to be No. 1, Las Vegas, the overall numbers have been declining slightly in the past few years, according to data from the Las Vegas Convention and Visitors Authority.
12 Tips for dealing with media contacts
Taking the time to share your news and expertise with a journalist is good for your organization as it gets the word out about the remarkable things you are doing in the industry. Some organizations issue press releases to generate media interest or hire agencies to manage their public and media relations. Either way, understanding the power and influence of media is necessary in being prepared for when a journalist contacts you. Read More: