Nonprofit event planner Todd Hawkins shares his tricks for leveraging everything from social media to established vendor relationships to cut production costs.
As the founder and head of production company the Todd Group, planner Todd Hawkins has come to specialize in nonprofit events, impressively counting the West Coast chapters of St. Jude and the Red Cross among his many clients. Given the fact that he consistently works on fund-raisers—where the priority is raising rather than spending money—Hawkins definitely knows a thing or two about cutting productions costs—and his tips work equally well for both nonprofit and corporate events. Here’s what he had to say about maximizing an event budget:
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