Holly Barker has some magic to share with sales and event marketing through Event Manager Blog.
The Thesis: "Face-to-face events are still the most common, popular and biggest producers of ROI for companies today. The most critical factor that keeps events bringing in leads and revenue is the alignment of sales and marketing within a company."
Having a symbiotic relationship between your sales and marketing can do wonders for your interactions, success at the event, and leads generated.
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