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Latest Planner's Life News & Views...
Steal and Adapt These Double Gulp-Worthy Ideas For Your Next Conference
by Jeff Hurt, Velvet Chainsaw Consulting
Most conference organizers and event professionals are always looking for the next great idea.
I’ve recently come across several set-off-the-fireworks awesome event ideas. Consider borrowing them.
And if you do steal them, make sure that you understand the principles underneath the issues they address. As well as how to adapt them to your context. Or you’ll fail at implementation!
So go ahead and be a creative kleptomaniac as you adopt and adapt these gulp-worthy ideas.
Read more at velvetchainsaw.com.
Ten Insider Tips for Meeting Planners
By Derek Grimaldi and Al Morgan, Ivey Spencer Leadership Centre
Chaos is a common scenario for a lot of Meeting Planners. It’s not the easiest job and sometimes you tend to lose perspective. That’s why we picked the brains of several members of the IACC community and came up with some effective insider tips. We only gathered from the best, so use our information wisely!
Click here to see the blog post from IACC!
Roomer Launches "Roomer Partner Network" to Maximize Profits for Meeting and Event Planners and Aid in Room Block Management
Roomer, the first company to ever provide a solution for nonrefundable hotel rooms, is pleased to announce today the launch of the Roomer Partner Network (RPN), a first of its kind offering designed to minimize loss and maximize profitability for meeting and event planners responsible for booking group hotel reservations.
The Roomer Partner Network is the latest strategic initiative from Roomer which makes group and business travel easier and more cost-effective. After identifying the $8.6 billion that is lost each year on nonrefundable hotel rooms, including group and incentive hotel room purchases, Roomer wanted to create an offering specifically designed for meeting and event planners stuck with restrictive cancellations and/or attrition on group hotel rooms they have booked for meetings, conferences and special events.
Likened to the “Booking.com™ for meeting and event planners,” the Roomer Partner Network will act as a solution for attrition and help alleviate the risk that comes with group travel, by helping to fill any cancellations or open rooms that have previously been reserved. Meeting and event planners can now post unused hotel rooms from group bookings to RoomerTravel.com for consumers to purchase at a discounted rate, thus helping to recoup some of the money that would have been lost had the room gone unused.
"We are excited to see ‘early-adopter’ meeting and event planners utilizing the Roomer Partner Network as a much-needed solution for unused hotel rooms from group bookings,” said Richie Karaburun, Managing Director of Roomer. "Our vision for The Roomer Partner Network is to provide a safe and effective solution for all parties involved in a group hotel booking cancellation, while simultaneously increasing hotel room options for consumers on RoomerTravel.com. Additionally, meeting and event planners recoup revenue they would have lost and, at the same time, hotel partners increase occupancy rates and incremental revenue – we see this as a true win-win model on all ends.”
Currently, members from PCMA and MPI are using Roomer services to maximize their room black management, as well as increase profit for their clients. "When I first heard about Roomer and its concept, I thought to myself, 'How did I not think of this!,'" said Elad Kurtz of Kenes International. "Today, people are more conscious about the amount of money they spend when it comes to booking a hotel room and are constantly seeking discounts and bargains. Roomer provides a way for meeting and event planners to minimize the loss of any revenue from unused hotel rooms at a convention, meeting or conference, and reach into a larger consumer market."
Further details on the Roomer Partner Network and other RoomerTravel.com offerings will be announced throughout the year. For more information, please visit: www.roomertravel.com or call 1 (646) 571-2170.
Roomer, offers a marketplace for non-refundable hotel reservations: Users post their room, Roomer verifies the reservation, and other travelers can then browse and purchase hotel deals. This socially responsible site for hotel booking allows people to sell their hotel reservations in case of cancellation, giving them the opportunity to reduce cancellation fees and even eliminate them entirely. Buyers also get the opportunity to get major discounts on hotel rooms, as they buy the reservation from others. Roomer offers deals for hotels in all cities nationwide.
"StubHub for Hotels" Helps Planners Avoid Attrition Penalties
By Mitra Sorrells
Hotel attrition penalties are an expensive nuisance for event professionals. Now Roomer, an online marketplace to connect people stuck with rooms they can’t use with travelers looking for accommodations, is targeting planners with the launch of its Roomer Partner Network. The system allows planners to advertise unused hotel rooms from group bookings so consumers can purchase those rooms at a discounted rate. Roomer keeps 15 percent of the rate as a processing fee, and the balance goes to the planner.
“We are a like a StubHub for hotel rooms,” said Richie Karaburun, Roomer’s managing director. “Look at us as an asset recovery tool so we can maximize your room block and minimize your losses that come from lack of usage.” Karaburun estimates that $8.6 billion in cancellation fees is paid each year in the United States alone, and the majority of that is tied to meeting and group reservations.
Read more from BizBash
What Makes a Business and Marketing Conference Great?
by Lee Odden
According to the Convention Industry Council (pdf), in 2012 there were over 1.8 million business meetings, events and conferences held in the US attended by 225 million participants generating over $280 billion in spending. The volume of participants has grown 10% since 2009.
Clearly, the business conference industry is booming. The number of marketing and communications conferences alone is overwhelming compared to when I started attending and speaking at conferences in 2005.
Attending and speaking at business, marketing and client user conferences is a big part of our marketing and while there are changes with so many new, niche events popping up, I don’t think our conference participation will change. The challenge is, with so many conferences to choose from, which events provide the best return on investment? What makes a great business conference?
Assessing a great conference experience relies a lot on the context for your participation: an attendee looking for knowledge and networking has difference expectations than a sponsor. The experience for speakers is different than for exhibitors. But there are some things that are universal to great conferences.
Click here for a few fundamentals.
Escape Your Conference Comfort Zone To Become Happier And Smarter
by Jeff Hurt
Conference organizers, whatever scares you when planning your event, plan to do it now!
That’s right, run to your fear and escape your conference comfort zone!
Why? Busting out of your conference comfort zone leads to a longer, happier, smarter life with increased confidence, gratification and satisfaction, to paraphrase author Ken Budd.
Read more at Velvet Chainsaw Consulting
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