Ensure your environment is in sync with the goals of your event. Board meetings, sales meetings, and incentive programs often fit right into the resort atmosphere.
For Humana, Lana Frank plans gatherings from corporate meetings to five-day incentive events. Purposes range from associate recognition, acquisition projects, PGA sponsorship events, consumer-centric information meetings, leadership planning sessions, and a myriad of others that keep Frank’s team of nine planners busy throughout the year.
“Our meetings [and] events involve both internal and external attendees,” Frank says. “Goals as a whole ultimately target engagement and progressing our business strategy forward to continue growth and profitability. Through identifying your goals, you can then begin to work with the resort on establishing a theme to use throughout the event, beginning with the invitations, email blasts, and other promotions geared toward getting your guests involved and excited.”
Use the purpose to maximize the impact.
by Shadia Cook
Make a meeting impression… at a Midwest resort!
Rolling hills of green, lush foliage, sparkling pools, softly lit spas, plush robes and warm, cozy slippers… sounds like a VIP experience during a premier event at one of the Midwest’s resort destinations, doesn’t it?
After years of cost-cutting and bare-bones budgets, some groups are looking ahead, planning for a better future, and working to inspire leaders and key players to help make it happen. Better yet, some of those inspiring experiences are coming back to Midwest resort destinations. So how do you make the most of your group’s time at a resort? Check out some of the special touches that have scored points with attendees and bolstered enthusiasm to reach goals.