Obviously, the bigger the crowd, the better you’ll do with your tournament. Promote with quality posters at golf stores, your own offices, and other high-traffic, high-visibility locations. Use your newsletter and email lists as additional ways to get the word out.
Greens fee markup
Most golf courses will give you a substantial discount for a large group, particularly if you’re scheduled for a weekday when traffic is low. You can charge the regular price and do quite well. Or, you can pocket the discount, markup the regular greens fee by $10, and do even better.
For the biggest financial impact, approach large corporations and ask them to sponsor your event. Companies with headquarters or substantial operations in your area are your best bets. Price your corporate sponsorships at a reasonable level, say $1,000 for a smaller golf tournament, and you’ll get a good response.
Put together a sponsorship request on your letterhead and be specific as to what’s in it for the corporation, i.e. prominent signage at the event, corporate logo golf balls for all golfers, newspaper coverage, golfing slots for top executives, etc.
Ask around within your group to see if anyone has personal contacts at the management level. Managers often have discretionary funds available for reasonable promotional expenditures.
Just like individuals get sponsors for Relay For Life® walks, multiple sclerosis bike rides, and other types of event fundraisers, so should your players. Put together a sponsorship form and ask each player to raise at least $100 in pledges along with their greens fees.
Work with the club to offer a catered lunch to all your golfers or at least a boxed lunch of sandwich, chips, and a cookie. Depending on what you’re offering, markup your costs by $2 to $4 per person and you’ll do well. Overcharging will actually cut into your total profits.
For more fundraising ideas, please visit www.fundraiserhelp.com.