Your pressing questions…
• The Value of Convention & Visitor Bureau’s (CVBs)
Shadia Cook, a veteran of the hospitality industry, is experienced in coordinating
conferences with corporate, government and association meeting professionals.
How can a CVB help me with my event?
How can’t a CVB help you is a better question. CVBs can be an invaluable resource to you and your attendees.
Where to start? A CVB is a great place to begin your search for the perfect venue. As you begin investigating location options, the best place to start is at the local CVB. Most CVBs have a sales and service staff designated to work with meeting professionals. On your initial call you can discuss your needs, from hotel guestrooms, convention space, transportation, etc. The CVB staff can then distribute your request for proposal (RFP) to its local members and have them reply directly to you with proposals.
After receiving your RFPs, you can set up a site visit to the various venues and locations that you are interested in. CVBs can escort you on your tours, and depending on the bureau and the size of your program, they may even pick up the cost of your trip.
Depending on the size of your group, CVBs can often set up online housing for citywide events. Your attendees can then make their hotel reservations online through a website. This also helps track your hotel pick up easily.
Promoting your event has never been easier when working with a CVB. Their professional staff can offer a variety of services to promote your meeting to your attendees. From complimentary websites, web links, pre-mailers, e-vites, photographs and press releases, they can do as little or as much as you need to help you reach your attendance goals.
CVB staff can also assist with your program’s goals. They can help match your needs with local venues and speakers that tie into your organization’s vision.
Onsite services are common and may be complimentary based on your group’s expected revenue. Many CVBs offer staff to help you with onsite registration, informational booths that can include area restaurant information and reservations, tour itineraries for people looking to explore the city, and other local information.
If your group is interested in volunteer opportunities while visiting, the CVB can help match your needs with a local group which offers the attendees a chance to give back to the community.
After your event is over, the CVB can help gather your post conference information, room pick-up, estimated revenue to the city, etc. These tools are invaluable to you as you can use them to find the next perfect location for your meeting.
A CVB’s purpose is to make sure visitors enjoy their time at the selected location; they are a great resource for meetings and events of all sizes.