By Kim Sater via LinkedIn
One of the trends we have seen in recent years is that of “what’s old is new again” –the jumpsuit of the 70's has made a resurgence from the runway to middle-America, the “in-person business meeting,” for a few years considered a thing of the past is back and still considered the best way to close a deal, and leveraging social networks– by everyone from direct sellers to gig to sharing economy participants – is occurring in modern and progressive ways. Direct sellers specifically have been leveraging their social networks for decades.
Direct selling companies have been around for decades, providing opportunities for individuals to start their own business on a smaller, flexible, and more manageable scale. Mary Kay, specifically, was founded more than 50 years ago first and foremost to provide an opportunity for our consultants – mostly women – to start their own business, earn their own income, and be their own boss.
What’s Old is New Again: How Social Media Has Helped to Modernize the Personal Business Relationship
by Mary Reynolds Kane
By Jay York
Not so many years ago, many people probably paid little attention to that pound sign on the computer keyboard. You know, the one that looks like this: #.
Then along came Twitter and what we have come to call the “hashtag,” and social media marketing was changed forever.
Yet not everyone takes advantage of hashtags the way they should, and that’s unfortunate because if you are not using hashtags you are missing out on exposure for you and your brand.
By Dustin Zick, social media manager, Marcus Hotels & Resorts
Twitter is a powerful social network, on which event attendees can be constantly reflecting and conversing about your event. You might think they’re not, but in many cases they are. As the event host, you have the ability to direct these conversations as well as add value to the entire group of attendees. Here’s how…
AUTHOR: Becki Cross
LinkedIn is the largest professional social network with 347 million reported users – over half of the 600 million professionals in the world. Perhaps surprisingly it is also currently the third fastest growing social network. It is however overlooked by many #eventprofs in their marketing and social media strategy. This post considers how Event Professionals, content marketers and bloggers can get the most out of the platform.