David Epstein touches on the future of digital advertising for event marketers in a recent article on Bizzabo.
Usually, advertising is a tactic avoided by event marketers. Event marketers are often afraid of sinking in a lot of valuable time and money in less-than intuitive ad platforms.
But contrary to popular perception, event advertising can be an incredibly effective and efficient way to increase registrations.
Moreover, digital advertising is quickly becoming one of the most effective ways for savvy marketers to promote an event - the key is knowing how to do it.
Read more at Bizzabo.