Dan McCarthy gives some inside details about Facebook Live and how to engage with a broader audience in an article on Eventbrite.
Social media is hardly just about exchanging posts anymore. The tools available have become much more diverse. Yet for some reason the newer tools offered by social networks can remain grossly under-utilised by marketers and companies who stand to benefit from adopting them early – just like their audiences do. This tool especially has enormous implications for event planners looking to interact with their audience in a novel way.
Read more at Eventbrite.