Amber Jamieson talks about personalized Snapchat filters, how they are being used, and how you could use this feature for your next event in an article she wrote for The Guardian.
Snapchat confirmed that weddings, events and local business ads are the most popular on-demand geofilters so far. The popularity of the service comes at a crucial moment for the company. Its latest valuation from a recent funding round put it as a $16bn company, the same figure it was valued at in May 2015, and came after some investors had cut their predictions for the company’s until now phenomenal growth.
Read more at The Guardian.