By Bethany Smith from EventMB
Social media has completely revolutionized the way companies around the world are branding and marketing themselves. The events industry is no different. The value of social media has been proclaimed over and over again. No one would argue that social media isn’t important, but there ARE several planners who would admit that it’s difficult.
There are 5 simple steps you can take on any social media platform to ensure that your efforts are not in vain. Think of this as social 101.
Hashtags are crucial to your social media strategy because they allow for your messages to be grouped, classified and searched for electronically. It is important, therefore, that you have a hashtag for your event and that you spend time actively managing it.
When coming up with a hashtag...