Emily Vera on the Cvent blog has some knowledge to give event marketers on Twitter.
"Across a number of industries, the popularity of meetings, conferences, and other in-person events hasn’t slowed down a bit, despite the digital age that we live in. In fact, many corporations, associations, non-profits, and universities continue to rely on events as a core part of their business.But many of these organizations aren’t taking advantage of the easy-to-use online marketing tools that provide access to huge audiences, and are, best of all, free.
One of the tools at the top of this list? Twitter!"
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