LinkedIn is the largest professional social network with 347 million reported users – over half of the 600 million professionals in the world. Perhaps surprisingly it is also currently the third fastest growing social network. It is however overlooked by many #eventprofs in their marketing and social media strategy. This post considers how Event Professionals, content marketers and bloggers can get the most out of the platform.
There are 187 million monthly unique visits to LinkedIn and 40% of users check the site daily.
41% of millionaires use LinkedIn, however the site isn’t just used by CEOs and Senior Executives, 13% of Millennials (15-34 year olds) are on LinkedIn too.
LinkedIn is a great way to share your content with a wider audience you wouldn’t reach any other way. And as you will probably be connected to past and current clients through your profile it is a great reminder to others that you are ready and willing to discuss their next project!
59% of LinkedIn users don’t visit Twitter, which is often the social media platform of choice for #eventprofs, content marketers and bloggers to share content. So by posting to LinkedIn you are potentially expanding your content to a brand new audience.
How Can You Share Via LinkedIn?
LinkedIn is the number one social referral source for driving traffic to corporate websites. A survey of LinkedIn members found that LinkedIn is considered the most effective social network for delivering B2B content.
B2C Marketers are also discovering LinkedIn though with 51% acquiring a customer through the platform in 2013.
There are a number of ways to share your content publicly on LinkedIn:
• via a personal status update (a single status update reaches 20% of your followers)
• on a company page
• by posting directly to Pulse (the integrated LinkedIn blogging platform) or
• by posting in a group.
Many bloggers have their blog configured to automatically publish their latest post to LinkedIn, alongside the other social networks. This pushes out a status update to their connections on the platform.
Some social media management platforms also now enable you to post to LinkedIn as a personal status update or to your company page.
This post is going to focus primarily on how Event Planners can get the most from sharing within LinkedIn groups, but the other options should also be explored.
However you choose to share your content on LinkedIn we recommend that you complete your profile fully first of all with relevant professional information, professional photo and links to your blog, etc to maximise your exposure.
Read more at www.eventmanagerblog.com/eventprofs-linkedin#by7rzpjyd308O0su.99