Maybe it's a bit cheesy, but a picture really can say more for your event or brand than a well crafted blog, especially to a younger generation.
Instagram is basically the tool of the trade for people looking to engage others FOMO (Fear of Missing Out) response.
Getting your photos shared in the right avenues isn't all it takes, you have to be able to craft the entire post around your picture to keep the draw going.
Instagram can be used like or even connected to Twitter, have a hashtag for your event, have a contest running for shares, or do a photo scavenger hunt.
With millennials filling out the workforce and also using Instagram like fiends, it behooves even events targeted to an older audience to find a way to use a platform like Instagram to reach a wider audience and spread the word down the right avenues.
A recent article shared on LinkedIn called "How to Run a Successful Instagram Contest" had some great tips for not only those that want to do an Instagram Contest but for those that just want to get better at using the photo app.
Some of their best advice was "Don’t make your followers jump through too many hoops," and that isn't just for contest, if it takes 3 browser windows and an email confirmation just to sign up for your newsletter then you will get almost no casual interest in your brand.
A really classic networking idea put into newer words, "Really crush the game by getting a small army of influencers to post about your contest." And you could replace contest in there with any content you want to share, having a network out there to spread your stuff is really one of the best tools of the internet.
Knowing how a growing and constantly changing app like Instagram works is easy to do, but putting the work in to use it for evangelizing your product will help you innovate and bring in fresh ideas and fresh faces.