Mike Wallagher wrote a blog for EventMB that went through some of the finer points of using a blog to market your events.
He starts, "Why Blogging? Blogging has grown to mass proportions, making it an excellent way to reach a wide audience. 77 percent of Internet users read blogs and spend 23 percent of their Internet time on blogs or social media."
Blogging has only become easier to market with social media support and the customization of content.
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