Twitter is a powerful social network, on which event attendees can be constantly reflecting and conversing about your event. You might think they’re not, but in many cases they are. As the event host, you have the ability to direct these conversations as well as add value to the entire group of attendees. Here’s how…
Planning ahead is crucial for maximizing Twitter engagement during your event and two things must be clear to the attendees: an event hashtag and a twitter handle. The event hashtag (#hashtag) should be unique and original to your event (do a search to ensure it isn’t already taken). The active Twitter name (@handle) for the business hosting the event should be used and someone managing this account should be in place for the duration of the event. If you provide those two key pieces of information, your attendees will already know exactly what to do with them.
Twitter’s search function (found at search.twitter.com) is powerful, and will allow you to curate a feed of Tweets leveraging any particular hashtag. You can get a “top down” perspective of what your audience is saying, and what questions they might be asking.
Engaging with Attendees
To get the most of out of Twitter, plan to engage with your attendees during the event. This can be done by replying to questions, retweeting their insights, suggesting dining options and more. By providing them with an interactive online presence, your attendees will know that you’re listening to what they have to say.
Take these simple steps even further, by informing your host venue of your hashtag and Twitter handles in advance. At Marcus Hotels & Resorts, we regularly monitor and engage via Twitter with in-house events on a regular basis, and are constantly striving to provide useful information and feedback both to the event attendees and hosts.