by Kait Shea
As storytelling continues to serve as a critical component of most event marketing strategies, social media is helping to guide the digital conversation. The “Stories” features available on both Snapchat and Instagram have become powerful engagement tools that offer a compelling way to tap into a brand’s culture, values and character. Now, a little late to the game but offering just as much marketing potential, Twitter has joined the storytelling ranks with its “Moments” feature.
Read more at Event Marketer.