From the Spring 2011 Issue of Midwest Meetings Magazine...
Each year the U.S. Travel Rally Day is held to bring awareness of the impact travel has on local workers, businesses and economies. In May, staged events are held in cities nationwide, which is recognized as National Travel and Tourism Week.
The main message of the week is, travel matters to the nation and to local communities. By uniting travel workers and supporters, the message is made public to media, elected officials and the residents.
While the U.S. Travel Rally Day has a huge impact on travel, the day stems from a much larger campaign. This campaign was launched by the U.S. Travel Association last May and strives to build a grassroots army of one million travel employees. Full story...
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