- New research for social media at events
- Are you on the right social networks?
In today’s world, it’s nearly impossible to not be connected through some form of social media. But what about your events? Should they be as connected as you are?
Julius Solaris and his team at EventManagerBlog.com conducted research about using social media at events and the result is “Social Media for Events.” This free, comprehensive book included more than 1,500 participants (1,335 were qualified event professionals).
Through their reseach, they found that 32% of respondents use social media for all their events and 52% pointed out that they need help with figuring out how to use social media effectively.
This book takes you through fundamentals, social media event strategy, tactics, management and uses and more.
According to “Social Media for Events,” one of the most delicate phases of a social media strategy is social network selection and they offer up six questions to ask yourself and your team when selecting a social network.
Speaking of your team, do you currently have a dedicated social media team for your events? And not just some social savvy employee? In “Choosing Your Team & Process,” Cathy Key outlines the importance of choosing people that can speak in a way that is consistent with your event and your brand and people that can think on their feet and respond calmly to emergencies. You’ll also get a rundown of the roles and responsibilities for those members of your social media team.
You’ll find some great tips at the end too, including do’s and don’ts of photography and video, and some great infographic-style documents that include the most relevant information for each social network you should consider. Get your copy at socialmediaforeventsebook.com.
“Social media is only a tool. What is important to your exhibition program success is designing a solid strategy.”