By Christy Lamagna, CMP, CMM, CTSM
• Delivering what your sponsors want
• Using a strategic, not scattershot approach to sponsorships
• Bringing energy and enthusiasm to the sponsorship process
Sponsor dollars are often the backbone upon which shows are produced, so much so that without them some events have to be cancelled. Many meeting and event planners tasked with landing sponsorships face increased competition every year while the coffers are simultaneously shrinking. For some, the additional stress of increased demand spells trouble for their programs’ success.