By Tom Eisenhaur and Steve Smith
• Make sure your event has the power it needs
• Know your audience
• Produce once; reuse often
Even the savviest meeting planners can’t always keep up with the latest in technology, so it’s critical that an audiovisual team have great communication and organizational skills to help understand the underlying importance of quality AV. In today’s media-obsessed culture, good AV can mean the difference between a dull attendee experience and one that engages and excites the audience.