by Dan Posch
• Maneuver the 2017 meetings territory
• Give planners ample time to plan for better bottom line results
Right now it’s a seller’s market in the business travel industry. Demand is outpacing supply in most major markets, causing the average price of sleeping rooms, meeting space, flights, ground transportation, and virtually every other ancillary cost to increase. Today, I challenge you to employ the courage to trust your team. I guarantee that if you have a travel department within your company, the head of that department is sitting on a great strategy, if you just empower them to employ it! You can maneuver your way out of these inflating costs by taking two simple steps:
1. Increase Your Meeting Lead Times
2. Allow Flexibility With Your Meeting Dates
So, have the courage to trust your meeting and travel planners. Give them ample notice to plan meetings (the more the better) and the flexibility to find dates the hotels are trying to fill. Being the first meeting on the books for large meetings and asking the hotel for dates they need to fill when planning a smaller meeting will net reduced rates or an elevated experience nearly every time. With travel department budgets one of the first things slashed in a downturn, an analytical approach to travel could even save jobs. It may not be the perfect scenario, but it will help you maneuver the 2017 meetings territory more effectively.
Dan Posch, Director of Sales and Marketing at Hotel Sorella Country Club Plaza - Since 2014, Dan has increased group room nights substantially by learning customers’ needs and driving value through creative solutions. In the industry over eight years, Dan is passionate about teaching, mentoring, and preparing his team for future success. When he is not in the office, you will find Dan spending time with his beautiful wife or riding mountain bike trails around the Kansas City Metro.